Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective Description

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Overview: Belcher / Belcher 9th edition continues to advertise with emphasis on IMC. It includes extensive coverage of Agency problems and creative work and how it relates to the combination of BMI. The authors comprehend that marketers need to look beyond traditional media to reach success. To much better connect with consumers, advertisers should use a myriad of tools (advertising, public relations, direct advertising, interactive / World wide web advertising, sales promotion and personal selling), Belcher / Belcher is the first book to reflect the transition from conventional approaches of advertising most typically accepted technique of implementing an integrated marketing technique. The text stresses the significance of recognizing that the organization must use all promotional tools to convey a unified message to customers. The view integrated advertising communication (the topic of the text) propels the reader into the enterprise practices Advertising and Promotion: An Integrated Marketing and advertising Communications Perspective

\n\nAdvertising and Promotion: An Integrated Marketing Communications Perspective Ebook

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