Basic Marketing (Irwin/Mcgraw-Hill Series in Marketing)

Basic Marketing (Irwin/Mcgraw-Hill Series in Marketing)
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Basic Advertising (Irwin/Mcgraw-Hill Series in Marketing and advertising) Description

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This work supplies a deeper integration of the newest marketing themes, topics and examples, to focus on management decisions in marketing, and supply integrated coverage of topics such as technology, ethics, international perspectives, relationship marketing and advertising and services. This book develops and presents “Four P’s” framework for describing the components of the marketing mix (item, cost, place, promotion). Characteristics incorporate: integrated monitoring of developments in electronic commerce affects the marketing thinking and advertising operations and a thorough discussion of lessons learned from advertising successes and failures of businesses, such as the dot.com in the new economy, and coverage of crucial new perspective developed from Consumer Relationship Management (CRM) techniques and tools, and how they relate to concepts such as fairness to buyers, and consumer acquisition expenses loyalty, and update Web exercises are integrated into the country Simple Advertising (Irwin/Mcgraw-Hill Series in Marketing)

\n\nSimple Marketing (Irwin/Mcgraw-Hill Series in Advertising) Ebook

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