Black Is the New Green: Marketing to Affluent African Americans

Black Is the New Green: Marketing to Affluent African Americans
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Black Is the New Green: Marketing and advertising to Affluent African Americans Description

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The global market for luxury goods stagnated. Given the new economic reality of the early 21st century, not to mention the demographics all the critical news of the new century, it is poor enterprise to continue to rely on the standard customer base of luxury to support sales, or tired marketing strategy and tactics. Black is the new green and Hoffman Burnett authors show readers how to follow the footsteps of established brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst other points to succeed in a organization segment can not afford to neglect the ‘growth, it is objective.The total households wealthy ethnic United States now quantity to over 1.3 million purchasing power wealthy African-Americans “(identified as AAA is in this book) $ 87.3 billion is currently e It would be foolish not to extremes to exploit this rich segments of obtain, but that’s precisely what the marketing arms of businesses that do everything frequentl Black Is the New Green: Marketing and advertising to Affluent African Americans

\n\nBlack Is the New Green: Marketing and advertising to Affluent African Americans Ebook

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