Brand Management 101: 101 Lessons from Real-World Marketing

Brand Management 101: 101 Lessons from Real-World Marketing
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Brand Management 101: 101 Lessons from Real-World Marketing and advertising Description

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A number of years ago, I developed a fascination for martial arts. I started reading books that promised to teach self-defense, and soon I was practicing it at property stages. A couple of months later I went to karate classes, and whey my sensei began teaching the theory of class, I thought I knew every thing already.
And then I had my first sparring match. Any theory I had learned all the practices I had carried out at property, all the things I thought I knew karate disappeared in an instant. That’s when I tasted my own blood.
was my initial encounter of how theory often leaves you ready for the real world. Marketing and advertising is no various.
valuable guidelines for brand builders in the form of 101 lessons from a field test pro. Effortless to read. Anyone working with brands can not support but get guidance they can use. – David Aaker, Vice-Chairman, Prophet Brand Strategy, Author, leadership of the brand and develop powerful brands
lessons never been so enjoyable and straightforward to comprehend Brand Management 101: 101 Lessons from Real-World Advertising

\n\nBrand Management 101: 101 Lessons from Real-World Advertising Ebook

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