Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing & Purchasing) (Advances in Business Marketing and Purchasing)

Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing & Purchasing) (Advances in Business Marketing and Purchasing)
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Organization-to-organization Brand Management: Theory, Study, and Executive Case Study Exercises (Advances in Business Marketing & Purchasing) (Advances in Business Marketing and advertising and Purchasing) Description

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To provide the breadth and depth of coverage, this volume focuses on the senses, decisions, actions and evaluate the results on the brand management company to organization, including items and service marks. This book goes far beyond standard advertising textbooks give extensive reviews of relevant studies, original research papers, and profound implications for the following B2B brand management: developing a strong brand B2B building a strong brand with retailers, B2B Brand Equity – Theory, measurement, and strategy, effective methods for B2B brands and services, fire of grief and its impact on the environment sub-contractor, the brand management, corporate reputation and customer value, internal brand theory, study and practice, and Pricing Technique Theory and Applications in B2B brand management. Collectively, these chapters cover most aspects of the advertising mix for business-to-organization and industrial marketing. Each of the documents provide valuable insight into brand management for mana Company-to-business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing & Buying) (Advances in Business Advertising and Purchasing)

\n\nOrganization-to-enterprise Brand Management: Theory, Investigation, and Executive Case Study Exercises (Advances in Company Marketing and advertising & Buying) (Advances in Company Marketing and Purchasing) Ebook

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