Complete Idiot’s Guide to Direct Marketing

Complete Idiot's Guide to Direct Marketing
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Complete Idiot’s Guide to Direct Marketing and advertising Description

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The Complete Idiot’s Guidea (R) to the Direct Marketing delivers concise, authoritative coverage of all aspects of direct marketing and advertising, which includes: master planning, copy, style, lists, promotions, and production, lines that use proprietary formats and media, specific advice on the most common applications of direct marketing and advertising, such as subscriptions, lead generation and sales correspondence, and how to measure outcomes – how to statistically valid tests, interpret outcomes, and deploy effective programs to improve the response. Complete Idiot’s Guide to Direct Marketing

\n\nTotal Idiot’s Guide to Direct Marketing and advertising Ebook

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