Consumer Psychology for Marketing

Consumer Psychology for Marketing
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Consumer Psychology for Marketing Description

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The second edition of this successful textbook continues to provide a sophisticated treatment of consumer psychology that is directly related to the concerns of marketing, particularly in terms of segmentation, product positioning and development of new products. It has an international approach is reflected in the language, examples and scope, and it also has a complete and timely coverage of the literature and recent research. Consumer Psychology for Marketing

\r\n\r\nConsumer Psychology for Marketing Ebook

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