Contemporary Database Marketing: Concepts and Applications

Contemporary Database Marketing: Concepts and Applications
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Contemporary Database Marketing: Concepts and Applications Description

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Combinaton a text and CD puts the power of the theory of marketing database and practice at your fingertips each buyer. In four parts it covers: 1. The Roots of Direct Marketing Database Marketing second Factors for the collection and analysis “- a manager of statistics and analysis of data – supplies the main statistical concepts and shows the practical implementation of three strategies and programs programs .. ” Displaying the theory and practice of advertising database of key concepts. The fourth section of the bill Interactive target readers with the chance to interact with case histories with current data on the accompanying CD, then use the idea of a time a true and actual. This mixture product / uusual CD provides a blend of theory and practice – an exceptional teaching and studying. Contemporary Database Advertising: Concepts and Applications

\n\nContemporary Database Advertising: Concepts and Applications Ebook

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