Contemporary Direct & Interactive Marketing (2nd Edition)

Contemporary Direct & Interactive Marketing (2nd Edition)
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Contemporary Direct & Interactive Marketing (2nd Edition) Description

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Learn how to identify ideal customer of a company and make a customer for life. The Internet has made communication faster than ever personal, giving advertisers the opportunity to speak directly to their audience like never before. Spiller / Baier combines the theory of direct marketing and interactive with many practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the basic principles of direct marketing campaign to create the high technology with the latest technology. In this new second edition revised text has been updated to reflect the latest innovations in online advertising and customer interaction. Among these additions are sections on blogs, social networks and advertising on search engines
Basics of Direct & Interactive Marketing (IM & D). Integrated Marketing Communications ( Contemporary Direct & Interactive Marketing (2nd Edition)

\r\n\r\nContemporary Direct & Interactive Marketing (2nd Edition) Ebook

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