Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
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Convergence Marketing: Techniques for Reaching the New Hybrid Consumer Description

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Today’s consumer is a centaur: a new hybrid that is mastered the technology, but it is still run by the desires of the elderly and motivations. Cyber ​​consumer “business models ignored human reality: that is why they failed. But” back to basics “ignores the deep adjustments that the Net has wrought. The spirit is out of the bottle: your customers have deep expectations – and you have powerful new tools to deliver on them. Convergence Marketing and advertising Method highlights the “centaur,” showing what today’s customers can do what they decide on to do, how they grow and where they go. Jerry Wind and Vijay Mahajan identify “5cs” in the center of the new consumer: Personalized tion memory, community, channels, competitive value propositions and tools selection. You will discover methods and tactics to respond now – and a comprehensive framework for development processes, structures, people, incentives and technologies to serve the centaur in the morning. Convergence Marketing: Methods for Reaching the New Hybrid Consumer

\n\nConvergence Marketing: Strategies for Reaching the New Hybrid Consumer Ebook

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