Creating a Marketing Plan: An Overview

Creating a Marketing Plan: An Overview
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Creating a Marketing Plan: An Overview Description

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Effective marketing can not begin without an effective marketing plan. The marketing plan serves to define the opportunity, strategy, budget and expected results of the sale of products. In this chapter, the individual elements of the plan is introduced, is information on how to conduct appropriate research in the review of each decision. This chapter is from the Harvard Business Essentials: Marketer’s Toolkit. Creating a Marketing Plan: An Overview

\r\n\r\nCreating a Marketing Plan: An Overview Ebook

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