Creative Marketing for New Product and New Business Development

Creative Marketing for New Product and New Business Development
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Creative Marketing for New Product and New Business Development Description

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New products and new business development requires innovative and creative marketing success to differentiate them from competing products on the market. This important book explores and illustrates the heart of creativity, focusing on how to conduct R & D strategy and how to connect with successful products, services and marketing. Using interesting, real case studies as “healthy Tea” developed by Japan Coca-Cola, Inc, the recommendation engine “Teach Me Electronic Devices”, and the development of robots, the book reveals the secret of successful marketing and shows how to develop and disseminate new products and services in a sustainable manner. He therefore appealed to practitioners and business researchers and students interested in issues of innovation and commercialization. Creative Marketing for New Product and New Business Development

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