Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Information Mining Cookbook: Modeling Data for Marketing and advertising, Risk and Customer Relationship Management Description

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Boost profits and reduce expenses by taking advantage of this collection of information mining models questionsIn far more typical to find new techniques to enhance sales and customer support, and as risk management, organizations must be able to database mining businesses. This book provides a step by step guide to create and implement models of the most frequent problems of data mining. Readers will find out how to prepare data to mine and develop particular problems of data mining. The author, who has over ten years experience in data mining also supplies actual tested models for information mining for advertising problems, sales, customer service and retention, and management risks. A CD-ROM, sold separately, provides these models for reader use. Data Mining Cookbook: Modeling Data for Advertising, Risk and Customer Relationship Management

\n\nData Mining Cookbook: Modeling Information for Advertising, Risk and Customer Relationship Management Ebook

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