Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)

Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
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Database Marketing and advertising: Analyzing and Managing Customers (International Series in Quantitative Marketing) Description

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Database advertising is at the intersection of technologies, company technique, and managing customer relationships. Enabled by advanced data and communication systems, organizations right now have the capability to analyze customer information to inform and enhance every single aspect of business, company branding and promotion managing the supply chain for training employees in new merchandise. Based on decades of study, teaching and application of the collective field, the authors present the most comprehensive treatment to date of database marketing and advertising, integrating theory and practice. Presenting rigorous models, methodologies and strategies (including information collection, field testing and prediction models) and illustrated by dozens of examples, the authors cover all the principles and related topics marketing database. “This is an excellent in-depth overview of two properly-recognized problems of great existing interest in models of customer relationship management. This is a Database Marketing: Analyzing and Managing Clients (International Series in Quantitative Marketing)

\n\nDatabase Marketing and advertising: Analyzing and Managing Clients (International Series in Quantitative Marketing and advertising) Ebook

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