Essentials of Global Marketing

Essentials of Global Marketing
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Essentials of Global Advertising Description

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The bulk of global advertising, Subhash Jain makes the reader a keen observer of the global market by supplying a thorough analysis of international activities. Jain takes an interdisciplinary approach, enabling students to understand the principles of the twenty-very first century marketing in the broader context of disciplines such as accounting and finance. Throughout 19 chapters, gives concrete Jain concepts employing a variety of examples of both theory and practice. It gives a brief coverage in the international arena without having sacrificing rigor. The text contains 21 instances, both short and lengthy-term deal with situations in distinct countries. Essentials of Global Marketing

\n\nEssentials of Global Marketing and advertising Ebook

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