Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
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Essentials of Advertising: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing and advertising) Description

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Essentials of Marketing is an abridged version of Basic Advertising, the worldwide marketplace leading Principles text. Fundamental Marketing and advertising and Marketing and advertising Essentials is the very first book to develop and introduce the 4Ps (Product, Cost, Location, Promotion) which describes the components of the marketing and advertising mix and form the basis of marketing. Like Simple Marketing and advertising, Advertising Essentials provides a high degree of integration of the most recent marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a short text, not copy and paste into the initial advertising. It is written carefully, thoroughly, and particularly suitable for shorter Marketing courses. Author Bill Perreault shows the identical commitment to all supplements. Even though most principles of advertising texts have separate supplement authors Bill Perreault creates each item in the package. This unique involvement ensures good quality, accuracy and reliability. Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing and advertising)

\n\nEssentials of Marketing and advertising: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing and advertising) Ebook

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