Fashion Marketing, Second Edition: Contemporary issues

Fashion Marketing, Second Edition: Contemporary issues
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Fashion Advertising, Second Edition: Contemporary issues Description

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A collection of international contributions from renowned academics and practitioners in the UK, USA and China, the second edition of the marketing and advertising of fashion has been revised and expanded to cover major modifications in the industry fashion given that 2001. This edition includes all the advertising of fashion as a student or practitioner could ever will need. Now covering all key themes and issues in the region: globalization
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rapid fashion luxury fashion
* relocation of Forecast * Business-to-organization
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Management * Power supply chain (demand management) *
development of new products’ * Design Management * Logistics *

planning
* forecast color * *
marketplace e-commerce technique
* Ideal for use at Fashion Fashion Advertising and Management program, this book will be invaluable for all undergraduate or graduate in fashion, textiles, Clothing and Retail Management. This book will also be useful Fashion Marketing and advertising, Second Edition: Contemporary problems

\n\nFashion Advertising, Second Edition: Contemporary problems Ebook

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