Foundations of Marketing

Foundations of Marketing
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Foundations of Marketing Description

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Fundamentals of Marketing offers a concise and straightforward approach to marketing concepts and basic strategies, while the instructors with the flexibility to integrate additional resources, or activities in their courses. Provide complete coverage in a consolidated form, Pride and Ferrell attention on issues of sustainable marketing, entrepreneurial marketing and marketing in times of change, while taking over the state of the latest research and examples throughout. In addition to a well-respected team of leading authors, authority and extensive coverage, but coverage of the group, the fourth edition of new listings, photos and screenshots throughout the text, which contributes to greater long-term goal of creating a marketing plan, packaged features highlight the text, themes and vignettes that include opening for engaging business to attract the interest of students. Foundations of Marketing

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