Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library)

Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library)
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Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library) Description

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This book became the standard by which other textbooks in the field are measured, and the third edition of this text when once again raises the regular. The many updates and new equipment for the entire book is based on the most current investigation and development that took location in sports marketing and advertising, sports management and sports. Accordingly, “Principles of Sports Marketing” is the book most present, contemporary, and indispensable to the marketing of sport is. To complement the wealthy data in the manual, written case studies on topics of existing interest are relevant to every chapter added to this edition. In addition, the appendices contain directories of sport companies, associations, trade publications and academic journals, summaries of the latest research in sports marketing and advertising, and a number of examples of search tool on sports marketing and advertising. Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library)

\n\nFundamentals of Sport Marketing 3rd Ed. (Sport Management Library) Ebook

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