Global Marketing Management (7th Edition)

Global Marketing Management (7th Edition)

Global Marketing Management (7th Edition) Description

This book led to international marketing and advertising has expanded the case involving consumer, industrial, low tech and high tech merchandise and marketing and advertising services. Specially chapter examines issues global economic conditions, social environment and the cultural, political, legal and regulatory global buyers, global marketing information and investigation, global focus, segmentation and positioning entry and expansion strategies: buying and marketing, cooperation and global strategic partnerships, competitive analysis and technique, product decisions, pricing, channels and physical distribution, advertising world, the promotion: individual selling, public relations, sales promotion, direct marketing and advertising, trade shows, sponsorships, Global e-advertising, planning, directing, organizing and overseeing the global marketing and advertising effort, and the future of global marketing . For men and women who are interested in a career in marketing. Global Marketing and advertising Management (7th Edition)

Global Marketing and advertising Management (7th Edition) Ebook

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