Global Marketing Management: A Casebook

Global Marketing Management: A Casebook
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Global Marketing Management: A Casebook Description

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Global Advertising Management uses Harvard cases to examine factors affecting the marketing of goods and services worldwide. The focus is on advertising methods of national distributors in international activities and institutional structure that is on international markets. Advertising methods of both businesses in the global arena are also discussed. The biggest challenge for the complicated requirements of the new expansion, the global marketplace will develop organizational capacity and management skills to implement a clearly defined strategic intent. Global Advertising Management cases supply concrete examples of these challenges by presenting the challenges faced by domestic firms as Bausch & Lomb, Reebok, Gillette, DHL and international firms such as Tesco Plc Silvio Napoli, Bajaj Auto. These instances assist readers much better realize the true mark of the international environment. Global Marketing and advertising Management: A Casebook

\n\nGlobal Marketing and advertising Management: A Casebook Ebook

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