Gonzo Marketing: Winning Through Worst Practices

Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices Description

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Paperback: 256 pages Publisher: Perseus Books Group (October 2002) Language: English ISBN: 0738207691 Item Dimensions: 9. x 6.1 x .7 inches, the blockbuster co-no-more-organization-as-usual The Cluetrain Manifesto – which essentially told Net-age marketing and advertising to quit talking on their markets and start off talking to them – follow up with a book that is a quite entertaining Nimbly learned screed against our current mass market, the culture mass-media is a recipe for e commerce advertising success in the post-internet boom. Writing in a pale imitation of the secular irreverent, freely associative style of journalism “gonzo” launched by his obvious idol Hunter S. Thompson, Locke starts with the now familiar idea that the old mass-marketing and advertising “broadcast” advertising just won not work on the Web. In truth, he says, conventional print-ad tactics expressed online by banners and pop-ups can really generate much more hatred than sales, and it is! why businesses need u Gonzo Marketing: Winning Via Worst Practices

\n\nGonzo Marketing: Winning Via Worst Practices Ebook

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