Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Great Description

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This book shows how students and professionals to develop social advertising programs by means of a single, six strategic planning and style stage. Nedra Kline Weinreich begins by introducing the concept of social advertising and then moves the reader through all six stages: analysis, technique development, programming and communication design, pretest, implementation and Evaluation and feedback.The second edition includes the development of advertising practices in the last 10 years and focuses on how to apply the design of promotional campaigns to effect changes in behavior. Any organization can do social marketing and advertising, insists Weinreich, if they follow the actions and begin thinking from a social point of view of advertising. Hands-On Social Marketing and advertising: A Step-by-Step Guide to Designing Alter for Good

\n\nHands-On Social Marketing and advertising: A Step-by-Step Guide to Designing Change for Very good Ebook

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