Health Services Marketing: A Practitioner’s Guide

Health Services Marketing: A Practitioner's Guide
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Health Services Marketing: A Practitioner’s Guide Description

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For today’s busy professionals, clinical competence is not enough: one also has to know the market. Even if an institution has its own marketing, practitioners are regularly invited for input. Pricing campaigns, this book explains clearly and concisely various marketing activities and technologies, like all health professionals can learn to navigate the confusing part, but increasingly significant role in health. Richard Thomas step by step guide to develop a marketing plan and implement a successful campaign offers a practical proven methods to stay ahead of the game of marketing health care. Health Services Marketing: A Practitioner’s Guide

\r\n\r\nHealth Services Marketing: A Practitioner’s Guide Ebook

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