In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
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In Search of Stupidity: Over 20 Years of High-Tech Marketing and advertising Disasters Description

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This book is a revelation for the differences between the way software is built and how it is sold. Huge companies … cells have the funds and the brain, but regardless of this, still manages to shoot itself in the foot occasionally. The history of advertising and technologies is full of cautionary tales that stand as dung covered punji sticks. Read it and do not walk on. – Jeff “Hemo” Bates, director, editor on the web and OSDN management, Slashdot. Rick Chapman knows where the bodies are buried, where most men and women have forgotten there was even a murder. This story of Tech Marketing and advertising Disasters are well written, funny, and gets his facts. Give us a fun (and at times embarrassing) table of anecdotes about how far we’ve come (and do not apply) in the high-tech … a enjoyable read, with many valuable lessons. An invaluable history lesson in how to stay away from marketing errors that monumental sadly frequent in the software industry. HAVI In Search of Stupidity: Over 20 Years of High-Tech Marketing and advertising Disasters

\n\nIn Search of Stupidity: Over 20 Years of High-Tech Advertising Disasters Ebook

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