Integrated Marketing Communications: Putting It Together & Making It Work

Integrated Marketing Communications: Putting It Together & Making It Work
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Integrated Marketing Communications: Putting It Together & Making It Work Description

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Integrated Devices challenges enterprise to deal with a fundamental challenge in marketing and advertising today : the fact that mass media advertising, by itself, does not work. This groundbreaking guide reveals of which strategies long used to offer messages to the sale of an mass traditions through a one medium are now obsolete : and exhibits how advertising and marketing back on track. The response lies in customer-oriented advertising and marketing, a key setting up tool that could – in a variety of today’s fragmented market – explain the particular lifestyles, attitudes and motivations of different categories of buyers and predict the purchasing conduct likely later on. Schultz, Tannenbaum and Lauterborn reveal how, starting with detailed purchaser information, entrepreneurs can create a synchronized multi-channel strategy of communication which affects almost all market segments with a single good message. The publication also reveals how to fit an integrated enter in practice with expert advice about planning. Integrated Marketing Communications: Putting It Together & Making It Work

\r\n\r\nIntegrated Marketing Communications: Putting It Together & Making It Work Ebook

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