International Marketing and Export Management (6th Edition)

International Marketing and Export Management (6th Edition)
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International Marketing and Export Management (6th Edition) Description

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This book is suitable for undergraduates and graduate / MBA courses in international advertising, export advertising and international trade. This book complements both international marketing and advertising and export management. There is a focus on marketing and advertising decisions and management related to export and not just treatment “how” technical details to export. This 6th edition was written in response to changing ever quicker in international marketing and new challenges, such as increased coverage of cultural differences, logistics, supply chain management and impact of the Web in international advertising and export. There is increasing coverage of the two growth markets most essential of the 21st century, China and India. New cases of firms such as Dell, Unilever and Microsoft to support students apply theory. International Marketing and Export Management (6th Edition)

\n\nInternational Advertising and Export Management (6th Edition) Ebook

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