International Marketing: Emerging Markets (Advances in International Marketing)

International Marketing: Emerging Markets (Advances in International Marketing)
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International Advertising: Emerging Markets (Advances in International Marketing) Description

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The global monetary crisis has accelerated the shift in economic power from west to east. Emerging markets became the main engine of global economic growth and firms from emerging markets play an increasingly important in global competition. This volume of “Advances in International Marketing and advertising” focuses on issues that have been largely ignored by the mainstream literature in international marketing and advertising in new markets and companies in emerging markets. As presented in the report a number of studies that have examined:. International marketing behavior of firms in emerging markets, environment, market and consumer behavior in emerging markets, and international marketing and advertising of multinational firms in emerging markets Together, they offer meaningful insight on emerging markets and press new avenues for future investigation. International Advertising: Emerging Markets (Advances in International Advertising)

\n\nInternational Advertising: Emerging Markets (Advances in International Marketing) Ebook

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