International Marketing: Strategy and Theory

International Marketing: Strategy and Theory
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International Advertising: Technique and Theory Description

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Marketing is a universal activity that is typically applicable, irrespective of their political, social or economic in a given country. This does not mean that buyers in distinct parts of the world to be pleased in the same way.
The fifth edition of International Marketing is written for managers and researchers to meet the global challenges they face each and every day. It gives a great foundation to comprehend the complexities of global marketing. Totally updated, this book contains actual case studies, examples of contemporary advertising campaigns, major themes and theory date, references and study. This combination of theory and practice makes this book distinctive, with a perfectly rounded picture of the object rather than just anecdotal or descriptive. A companion site provides additional material for teachers and students: www.routledge.c International Advertising: Strategy and Theory

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