Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies
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Web Marketing and advertising: Integrating On the web and Offline Strategies Description

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This text delivers total coverage of the field of Web marketing that is timely and relevant. It builds on existing marketing theory where appropriate and introduces numerous conceptual frameworks to structure student understanding of Internet marketing. Above all, it works on the principle that the World wide web is utilised as a indicates of communication or as a distribution channel is only part of the arsenal of modern marketing. The key issue for marketers these days is how finest to integrate this potent new component of their strategies and media plans. The current challenge is the vital theme of this text. World wide web Advertising and marketing: Integrating On-line and Offline Strategies

\n\nNet Marketing and advertising: Integrating Online and Offline Strategies Ebook

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