Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
\n\n

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Description

\n\n

The Foreword by renowned marketing guru Philip Kotler supplies the basis for a comprehensive review of the most recent strategies for developing, leveraging, and rejuvenating brands. Destined to grow to be a marketing and advertising classic, Kellogg on Branding consists of chapters written by Kellogg marketing and advertising professors and respected managers of successful organizations. It covers: recent developments in main brand concepts, which includes brand positioning and designStrategies to launch new brands, trademarks leverage existing, and managing a totally portfolioTechniques to develop a brand-centered management organizationInsights executives who have fought branding battles and wonThis is the very first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing info for today’s ever changing and difficult environment . Kellogg is the brand managers and marketing of trust to acquire details on proven approaches to solve the dilemmas of marketing and the seizure of the mark Kellogg on Branding: The Marketing and advertising Faculty of The Kellogg School of Management

\n\nKellogg on Branding: The Advertising Faculty of The Kellogg School of Management Ebook

Leave a comment