Kellogg on Marketing

Kellogg on Marketing
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Kellogg on Advertising Description

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The classic business, completely revised and updated for today marketersThe the second edition of Kellogg on Marketing and advertising delivers a distinctive and extremely appreciated by the prospects of both marketing fundamentals and emerging issues that call into question the Business today.Consists of over 60% new material on both fundamental advertising concepts and topics such as item development, social media, marketing and advertising to buyers at the bottom of the pyramid and the internal branding, with a foreword by Philip KotlerThe Kellogg School of Management is recognized worldwide as the leading MBA programs in the marketing and advertising and the new material has the key concepts contained in the very first edition has been updated, which includes the targeting and positioning, marketplace segmentation, consumer insights, and more. This is a must-have reference marketing and advertising. Kellogg on Marketing

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