Library Marketing That Works!

Library Marketing That Works!
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Library Marketing That Works! Description

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Advertising expert Suzanne Walters assists you develop a winning advertising program for library programs and services to your community. Its simple to fill brainstorming sheets and questionnaires to help your library: Produce a solid mission statement, conduct a SWOT analysis, perform market analysis plans and projects and campaigns. This book-marketing chicane and helps you to use listservs and web sites, databases, communication, stakeholders and funders and community partners to guarantee that your mission is. Loaded with success stories, this book combines practical suggestions ready tips. The CD-ROM containing all forms and your team ought to produce a complete marketing and advertising strategy for your library. Library Marketing That Works!

\n\nLibrary Marketing and advertising That Works! Ebook

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