Managing Electronic Media: Making, Marketing, and Moving Digital Content

Managing Electronic Media: Making, Marketing, and Moving Digital Content
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Managing Electronic Media: Producing, Marketing and advertising, and Moving Digital Content Description

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Dealing with electronic media recognize the technological changes on the world market and the impact of these innovations on the media and integrated business practices. It goes beyond the book Media Management Admissions typical undertake large-scale operations that ought to function in a converged environment, rather than in separate silos of activity.
Managing electronic media is the basis for the understanding and participation in the digital content creation, marketing and distribution. It introduces the ideas and vocabulary that managers use to meet the challenges of the present market and position their organizations for success in a dynamic relentless 24 / 7 enterprise environment.
Day in the Life section describes the daily activities of senior media executives, giving an overview of excitement, pleasure, and career challenges in the media industry nowadays. Case studies with exercises to promote far better understanding of real scenarios Managing Electronic Media: Creating, Marketing and advertising, and Moving Digital Content

\n\nManaging Electronic Media: Making, Advertising, and Moving Digital Content Ebook

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