Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management)

Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management)
\n\n

Marketplace-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management) Description

\n\n

This edition will focus on essential adjustments in marketing and advertising concepts and strategy, and highlight what to do now to remain competitive in a customer-focused, marketplace economy. *
In addition to every single chapter, to date, this new edition to add much more present topics such as branding, marketing implementation strategy, deployment of sales force automation, database creation value, CRM, growth of outsourcing and strategic alliances, learned the challenges of globalization and e commerce, and the lessons of the dot-com fiasco. Marketplace-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing and advertising Management)

\n\nMarket-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing and advertising Management) Ebook

Leave a comment