Marketing Across Cultures (5th Edition)

Marketing Across Cultures (5th Edition)
\n\n

Marketing Across Cultures (5th Edition) Description

\n\n

Marketing of diverse cultures examines how multinationals can appreciate and adapt to international diversity. Comparing the national method of nearby enterprise practices, Usunier and Lee are making use of an intercultural approach that gives critical data on how advertising techniques can be implemented in different national contexts. Advertising Across Cultures (5th Edition)

\n\nMarketing Across Cultures (5th Edition) Ebook

Leave a comment