Marketing: An Introduction (9th Edition)

Marketing: An Introduction (9th Edition)
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Marketing and advertising: An Introduction (9th Edition) Description

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This bestseller teaches advertising concepts marketing and advertising students employing a framework of customer value. The ninth edition consists of new material and expanded on integrated advertising, social networks, measuring and managing return on marketing and advertising, developing customer value, build and manage customer relationships, advertising accountability and return on investment and direct marketing and advertising and on-line. For marketers who believe that the client valueis the driving force behind any advertising technique. Marketing: An Introduction (9th Edition)

\n\nMarketing: An Introduction (9th Edition) Ebook

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