Marketing: An Introduction and MyMarketingLab Package (9th Edition)

Marketing: An Introduction and MyMarketingLab Package (9th Edition)
\r\n\r\n

Marketing: An Introduction and MyMarketingLab Package (9th Edition) Description

\r\n\r\n

This bestseller teaches marketing concepts marketing students using a framework of customer value. The ninth edition includes new material and expanded on integrated marketing, social networks, measuring and managing return on marketing, creating customer value, build and manage customer relationships, marketing accountability and return on investment and direct marketing and online. For marketers who believe customer value is the driving force of any marketing strategy. Marketing: An Introduction and MyMarketingLab Package (9th Edition)

\r\n\r\nMarketing: An Introduction and MyMarketingLab Package (9th Edition) Ebook

Leave a comment