Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Advertising As Technique: Understanding the CEO’s Agenda for Driving Growth and Innovation Description

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This is a wake up call for retailers on what CEOs want and how to recover … Organization leaders are increasingly frustrated by the inability of marketers to generate outcomes. The profession has lost its meaning? Nirmalya Kumar argues that, whilst the marketing function has lost ground, the importance of marketing in a mindset oriented towards customer orientation and marketplace orientation has grown throughout the organization. This book challenges marketers to alter the role of performers advertising tactics conventional marketing functions and kind of marketing to strategic coordinators of the organization to scale transformation initiatives to benefit the customer value. Kumar outlines seven strategy-focused cross-functional, and bottom-line advertising initiatives that can put on the agenda of the CEO – and enhance its role in shaping the destiny of society. Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation

\n\nAdvertising As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation Ebook

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