Marketing Engineering, Revised Second Edition

Marketing Engineering, Revised Second Edition
\n\n

Marketing Engineering, Revised Second Edition Description

\n\n

Numerous forces change the structure and content of the advertising profession. Marketers looking for adjustments in increasingly rapid market and are beset by an growing quantity of information. Even though numerous view traditional marketing as art and some view it as science, sees the new advertising more than technology. This manual, together with a collection of models leading software program (sold separately) provide the student with the understanding and tools to gather the appropriate information and analysis for greater marketing plans, far better product design and greater decisions. Our purpose in writing this book is to support train a new generation of marketers. We aim to train marketing engineers to translate concepts into the context of particular operational decisions and actions making use of analytical, quantitative and laptop or computer modeling tactics. We link theory to practice and practice and theory. An author’s note:

Advertising Engineering, Revised Second Edition

\n\nMarketing Engineering, Revised Second Edition Ebook

Leave a comment