Marketing Ethics (Foundations of Business Ethics)

Marketing Ethics (Foundations of Business Ethics)
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Marketing and advertising Ethics (Foundations of Business Ethics) Description

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Marketing and advertising Ethics addresses head-on the ethical questions, misunderstandings and challenges of marketing, while defining advertising as a moral activity.
a substantial introduction to the ethics of advertising, exploring the integral relations of marketing and moralityIdentifies and discuss a range of tools and a framework for ethical marketing and advertising, they are necessary for moral marketingConsiders wider meanings and assumptions simple advertising are rarely included in marketing literatureAdds other direction and meaning to the problems of marketing and advertising ethics by way of reflection on the notion of choice, freedom and individual responsibility, satisfaction of desires, noncoercive exchanges, and instrumental efficiency Marketing Ethics (Foundations of Business Ethics)

\n\nMarketing Ethics (Foundations of Business Ethics) Ebook

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