Marketing Higher Education: Theory and Practice

Marketing Higher Education: Theory and Practice
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Marketing Higher Education: Theory and Practice Description

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How higher education institutions (HEIs) to position themselves to compete in a market economy? What is to broaden participation affected the marketing of greater education? What type of students do employers want the twenty-1st century? The commercialization of greater education has turn out to be a natural consequence of marketplace in which greater education institutions are established and operate. The transition from a government grant of fee income, the homogenization of institutions under the heading “University” diversification rhetoric and implementation of competition for students based on reputation and brand (academics and other people) led institutions to embrace the marketplace. This book is distinctive in that these problems and its attempts to examine the relationship between marketing and education that are advertised. These are global troubles and pressures on the natural location of universities in society and how they want to position themselves for competition. The Reade Marketing and advertising Higher Education: Theory and Practice

\n\nAdvertising Higher Education: Theory and Practice Ebook

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