Marketing Imagination, New, Expanded Edition

Marketing Imagination, New, Expanded Edition
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Advertising and marketing Imagination, New, Expanded Edition Description

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Considering that its publication in 1983, Imagination Advertising has received significantly praise as the classic, all-inclusive “Levitt on Advertising and marketing.” Now Theodore Levitt – recognized as the Harvard Enterprise School advertising guru “- has recently expanded its original effort to summarize the developing globalization debate and to answer their critics. He also added his renowned essay McKinsey Award-winning “Advertising and marketing Myopia,” and contained detailed accounts of how to maximize the product life cycle and to attain the delicate balance between innovation and imitation. As in previous shows of this new edition of The Marketing Imagination Levitt at his best – strong, knowledgeable, learned, and yes, as imaginative as ever. Advertising Imagination, New, Expanded Edition

\n\nMarketing Imagination, New, Expanded Edition Ebook

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