Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)
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Advertising Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition) Description

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For courses in Hospitality Marketing and / or tourism. How do you get a sustainable competitive benefit in the global hospitality business right now? Is there a way to attract and retain a customer over a lifetime? Marketing and advertising Leadership in Hospitality and Tourism fourth edition addresses the methods and marketing and advertising tactics known to be effective in the business as strategic pricing and revenue management, loyalty programs, proven communication mixes and much more! Each and every chapter examines how to market services and encounter the hospitality of both a point of view academia and business. Marketing and advertising Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Benefit (4th Edition)

\n\nMarketing Leadership in Hospitality and Tourism: Methods and Tactics for Competitive Advantage (4th Edition) Ebook

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