Marketing Management (4th Edition) (Pearson Custom Business Resources)

Marketing Management (4th Edition) (Pearson Custom Business Resources)
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Marketing Management (4th Edition) (Pearson Custom Business Resources) Description

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Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand the market becoming more global and the impact of technology on making strategic marketing decisions. Its modern and strategic approach covers critical basic subjects required for professional success.
and marketing work Marketing Manager, Strategic Marketing Framework, marketing research, analyzing consumer behavior, purchasing behavior of the organization, market structure and competition analysis, the Decisions products, new product development, pricing, communication strategy and advertising, sales promotion, distribution channels, direct distribution channels: personal selling and direct marketing, customer relationship management, Special Topic: Strategies for service contracts
for marketers, product managers and brand. Marketing Management (4th Edition) (Pearson Custom Business Resources)

\r\n\r\nMarketing Management (4th Edition) (Pearson Custom Business Resources) Ebook

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