Marketing Management: A Customer-Oriented Approach

Marketing Management: A Customer-Oriented Approach
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Marketing and advertising Management: A Customer-Oriented Approach Description

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This new concise text covers all the standard themes of training, and even contemporary subjects as data warehousing, Web website management and CRM – all work that students will encounter in their future career marketing and advertising. The peculiarity of this text is its customer focus, reflected in its content but also in how the authors organize the material through the sequence of recruitment, retention and interaction. Each and every chapter contains the current mini-case of the iPhone, e-Harmony.com and Southwest Airlines. There are also eight cases full at the end of the book, a student with helpful analysis of a case. Marketing Management: A Customer-Oriented Approach

\n\nMarketing and advertising Management: A Customer-Oriented Approach Ebook

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