Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach
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Marketing and advertising Management: A Strategic Choice-Producing Approach Description

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The concentration on strategic decision puts this book from other texts which location greater emphasis on description of marketing and advertising phenomena than on the decisions of strategic and tactical advertising managers and entrepreneurs ought to do every single day. This edition of the book is still the most current and world wide web-savvy accessible, injecting the latest developments in Web communication and distribution technology into every chapter. wealthy corporate team of the author, marketing and advertising and consulting expertise covers a wide range of manufacturing, services, programming and distribution, providing an abundance of real-world, global perspectives. Advertising Management: A Strategic Decision-Making Approach

\n\nMarketing Management: A Strategic Decision-Producing Approach Ebook

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