Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing and advertising Management: Analysis, Planning, Implementation, and Control Description

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An analysis of trends and developments in the management of global marketing and advertising. The book consists of a section on developing the brand as a key to productive marketing and advertising. The emphasis is on managing company processes and core competencies, not just the department functions. Also stressed the importance of interaction between marketing and all other business functions. distinct perspective in the planning of strategic marketing. The text gives examples of organization formation, action-oriented marketplace. Marketing Management: Analysis, Planning, Implementation, and Control

\n\nMarketing Management: Analysis, Planning, Implementation, and Control Ebook

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