Marketing Management in China

Marketing Management in China
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Marketing and advertising Management in China Description

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Marketing in China is a reference book marketing and advertising gurus Philip Kotler and Kevin Lane Keller to China. This edition, revised by Professor Lu Hong Tai Zhongshan University, takes a trip into a genuinely Chinese view of marketing management. The formats of content, language and presentation requirements of the world’s fastest growing economy, it is a handbook that the Chinese student of the new millennium can not be with out. Locate top quality problems Sino-frame in question is a challenge for most teachers. This alignment makes hard to uncover and well documented case of China offers an overview although covering a variety of contexts, ranging from international firms operating in China that Chinese organizations are beginning to venture abroad. Meanwhile, the Kotler / Keller mm s 13th frame has been restructured to fit the typical way of advertising management courses in China to teach the subject. In addition, to accommodate the reading Pref Marketing and advertising Management in China

\n\nAdvertising Management in China Ebook

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