Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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Marketing and advertising Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Description

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Why do advertising campaigns and new goods usually fail? Why do customers think that companies do not realize their wants? Since the merchants themselves do think deeply innermost thoughts and feelings of consumers. Metaphoria marketing is a revolutionary book that reveals how to overcome this “profound deficit” and discover the universal drivers of human behavior so vital to business success.
Metaphoria Marketing and advertising reveals the powerful unconscious viewing lenses – called “deep metaphors” – that shape what individuals feel, hear, say and do.
Relying on thousands of head- to interviews in over thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the most productive organizations in the world and tiny businesses, nonprofit social enterprises have successfully leveraged deep metaphors to solve a variety of difficulties advertising. Metaphoria Marketing and advertising need to convince you that consumers believe and do whatever is assigned to UNC Advertising Metaphoria: What Deep Metaphors Reveal About the Minds of Buyers

\n\nAdvertising Metaphoria: What Deep Metaphors Reveal About the Minds of Customers Ebook

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